Building Your Website to Work for You: Part 1
Your website has great potential to work for you as well as a sales team if it is designed to work as one.
Equip Your “Team” with the Right Tools
- First of all, you’ll need a well-designed, professional website
- Optimized for mobile devices
- Optimized for the search engines
- A fast website
- Great content
- Good quality images (preferably of your own products)
- Security to provide your business and your visitors.
Basic Communication Tools that need to be in Place
- Contact information either using forms or with phone number links at crucial places throughout your website.
- A chat option is helpful for instant communication. JoinChat is a very simple chat box to install and configure. You can see how I set it up on my website’s home page. Scroll down the page and you’ll see it on the right.
- A good CRM platform such as Zoho, Salesforce, or Oracle to keep track of visitors who interact in some way with your website.
Next Week:
Part 2 of Setting up Your Website to be Your Sales Team