everybody's happy with great content!
3 Reasons why Creating Great Content is Essential for Leading Visitors to Your Website
IT MAKES GOOGLE
Great content is important is because it provides a better opportunity to get ranked higher in the search results. Search engines look for the websites that have the best content for your search.
But search robots are only looking for the keywords and phrases in your content that pertain to your search terms. Once they take you to a website, the human visitor will want to see content that helps them better understand who you are and what you provide.
IT MAKES VISITORS
Statistics show that people remember 80% of what they see versus 20% of what they read.
Think about it…wouldn’t you rather see a picture of a rich, luscious chocolate cake rather than just reading about it?
Visual content captures our attention engages all our senses and makes it more enjoyable and more effective to take in content. It is a great way to interest your prospects without forcing them to read through pages of text.
IT MAKES YOU REAL
This power of visual will lead visitors to take the next step…to call you!
With well written content, vibrant images and a professional design; your visitors will learn quicker, retain longer and find it more interesting to visit your website.
Scroll down to learn more about all the different types of content you can put to work for you and at what stage in your marketing strategy to use it.
CREATING CONTENT IS NOT AS DIFFICULT AS YOU MIGHT THINK…
…but it does take thought. For example, if you choose a subject to blog about once a week, you can create a series on that subject and eventually, you will have the content for an eBook. Then all it takes is having a designer create a cover and some some illustrations and you’ve painlessly created a e-book to use to market your business or monetize through your website.
There is no end to the content that can be created with a little “thinking-outside-of-the-box” creativity. Last I checked there were at least 100 forms of content that can be created for your website.
Below are some ideas for the types of content that works well at each stage of the sales funnel.
How content can be used in different phases of marketing
THE SALES FUNNEL
Here are a few examples of the types of content that is generally used for each level of the sales funnel. As consultants, we help you brainstorm which type of content would be most useful at each level.
FOR DEVELOPING AWARENESS
Brochures
– Social Media Marketing
– PPC ads
– Open house events
-Videos
– Blogging
– Community events
FOR building INTEREST and credibility
Visitors will trust your credibility when you make available materials that exhibit expertise in your field.
– e-Books
– How to videos
– Monthly eMail
– White papers
– Infographics
for GENERATING CONSIDERATION
Webinars
– Case studies
– Email campaigns
– Visual proposals
– Presentations
FOR GENERATING LOYALTY & COMMITMENT
Stay connected with continual touchpoints using the following:
– email follow ups
– Greeting cards
– Postcards
– Satisfaction assessments
Give us a call if you are looking for a professional website and/or digital marketing services.
CONTACT US TODAY!
For simple, classic marketing ideas for small businesses subscribe to our once a week marketing e-mail.
What we do for you…
reflects on us too
When you work with Stone Mountain Solutions we become your partner. We seek the best for your business. We work as a team to create a professional website design with the look and function you want for your particular business model.